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Web Design & Development Process

How it works

Phase 1 – Information Gathering

The first step in designing a successful web site is to gather information. Many things need to be taken into consideration when I design the look and feel of your site, so I first ask a lot of questions to help us understand your business and your website needs.

Certain things to consider are:


What is the purpose of the site? Do you want to provide information, promote a service, sell a product…?


What do you hope to accomplish by building this web site? Two of the more common goals are either to make money or share information.

Target Audience

Is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal” person you want to visit your web site. Consider their age, sex or interests – this will help us determine the best design style for your site.


What kind of information will the target audience be looking for on your site? Are they looking for specific information, a particular product or service…?

Phase 2 – Planning

Using the information gathered from phase one, I put together a plan for your web site. Here we develop a site map – a list of all main topic areas of the site, as well as sub-topics (if applicable). This gives us a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigational system. This is also the point where we decide what technologies should be implemented – interactive forms, CMS (content management system) such as WordPress, etc.

We have reached our 1st Milestone

Phase 3 – Design

Requirements – I will need your logo for the header design and any other company specific images that you want to be put in the header, footer, sidebars, etc… (Not the individual page content areas)

Development of Primary WordPress Theme Files: 1 Week

After we have discussed your web site needs and decide on a plan of action, I send you a contract and invoice. A signed contract and 30% deposit reserve your start date on our development schedule. Once your start date arrives I create a demo installation of WordPress with the Canvas Theme in your Staging Site, so that you are able to view and interact with the theme files as they are being developed.

There are a core set of PHP files that make up WordPress itself and the Canvas theme, including (but not limited to) the header, footer, content area, and sidebars, as well as default index template, regular page template, and individual blog post templates etc….

To implement your design I create a Child theme and begin customizing the XHTML, CSS and PHP code that makes up the functional theme files.

Preliminary Design: 1 Week

I begin working on the preliminary design of your Homepage. This takes 1 week for us to complete. At this point, I will give you access to the Staging Site, for your review and feedback on the preliminary design.

Design any Additional WordPress Sub-Pages or Category Templates: 1 Week

I will take this second week to develop your sub-pages in keeping with the design of your homepage, and upload them for your review. Canvas gives you the ability to create additional page template layout styles – for example on a single site, you could have full width, 2 col left, 2 col right, 3 col left, 3 col middle, 3 col right. Canvas also lets you specify individual layouts per post or page. There are many different template options.

You may want a 1 column page without sidebars used for your Form page, while a different layout may be more desirable to you on other pages within your site.

Design Revisions: 2 – 3 Business Days to 1 Week per Round (Rinse and Repeat)

Once you’ve had a chance to look over the initial designs, you have the opportunity to provide feedback or request changes. Ideally you’ll get back to us in 1-2 business days, but we’ve had some clients take a week or more to get back to us. This is the type of thing that delays the project completion date. So how long this stage takes is really up to you… However, once you do get back to us with any revisions, the typical turnaround time for relatively simple changes is 2-3 business days. Major changes to the design or requests for an entirely new design concept will take 1 week. We continue the process of fine tuning the design until I have your approval.

We have reached our 2nd Milestone

PHASE 4 – Development

Requirements – I will need all page content including but not limited to the text copy and images for the image slider and individual pages etc…

Development of Interior Page Content: 1 – 4 Weeks

This is where estimating a time frame gets tricky, because the content and number of pages will vary greatly from site to site. If you have a 1-10 page site, for example, I can have the interior pages completed within 1 week. On the other hand, a 50 page web site will likely take closer to 3-4 weeks to complete. Of course, if you are not prompt with providing all content for the pages, or if you frequently make revisions to previously approved content that you had already provided, that will slow down this phase as well.

We have reached our 3rd Milestone

PHASE 5 – Launch
Launch of Web Site (WordPress / Plugin Installation and Setup): 1 Week

Once I have your approval on the Theme files and any content pages I’ve created for you, I will send you a final invoice for the completed work. I do require final payment of the invoice before transferring everything from our Staging Site to your chosen Domain name. Once I receive the balance, however, I immediately get to work installing WordPress, a core set of essential plugins, the custom Canvas theme files, and any content pages that have been created for you, over to your domain name. After the transfer is complete, I run through a final set of tests to be sure that everything is functional, and you are all set! This marks the official launch of your web site, making it “Live” for the viewing public.

Phases, Milestones, Estimated Timelines & Dates are used to keep the project on track.

Website Design Phases
Typical Turnaround Times

Design Only 2-4 Weeks
Development Only 2-4 Weeks
Custom WordPress Theme 4-6 Weeks
Custom WordPress Theme with Interior Page Setup 6-8 Weeks

After your Project is completed, the Hosting & Maintenance Plan will begin.

Phase 6 – Hosting & Maintenance

I will Host your website on our hosting plan, and provide technical support as necessary. I will continue to keep your website files updated and ensure the smooth operation of your website.

The development of your web site is not necessarily over, though. One way to bring repeat visitors to your site is to offer new content or products on a regular basis. I will continue working together with you to update the information on your web site.

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