Every website needs them! Whenever you are communicating through a social medium you are helping to build a little more awareness about yourself, especially if you have something truly interesting or exclusive to report. Coming back to my ‘medium – long term strategy’, the more online publicity you get, inbound links you attract, journalists/bloggers you bond with etc… the more web traffic you get and therefore more likely to increase sales – simple eh! It’s the future, no business wants to get left behind right? Every single day that passes the more your competition promote across social media. This wave of social media marketing is here to stay… and if you don’t jump on board now you are severely hampering your chances of longevity online – which is where more business is going.